![Algorithmic marketing attribution and conversion journey analysis [Part 2]](https://blogs.sas.com/content/customeranalytics/files/2017/09/514718550-702x336.jpg)
In Part 1 of this blog posting series, we discussed our current viewpoints on marketing attribution and conversion journey analysis in 2017. We concluded on a cliffhanger, and would like to return to our question of which attribution measurement method should we ultimately focus on. As with all difficult questions