Recently, my friend and colleague Will Waugh published Lead Management Automation – How We Did It and What we Learned, the first in this series of Lead Management Automation posts. While Will focused on outlining the digital marketing challenges we faced at SAS, I focused on solving those challenges. Here
I recently had the pleasure to attend the keynote panel for NCDM, which began with introductory statements by Larry Kimmel, CEO of the Direct Marketing Association. One of his statements really set the tone for the panel and actually for the rest of the show: “Data, customer centricity and accountability
Every night, I drive right by our favorite grocery store on my way home from work, so I usually call home to see if we need anything. Sometimes the list gets long and I have to pull over to write it all down. That’s how I manage our grocery list.
This is a continuation of my last post, Lunchtime Reading—4 Steps to Getting Started with a Lead Nurturing System. SAS’ recently implemented Lead Nurturing System is a calculated means to better serve our prospects and customers, while moving us along a continuum of turning our marketing data into more of
I was recently asked where to start once you have decided you want to implement a lead nurturing system. I thought it was a worthy question to write an answer to in a quick blog post. Here is what you need to begin: Educate yourself on the topic. Here are
The issues marketers face are daunting. Let’s talk about three. Email. Response and opt out rates are awful. So we struggle to push thru the noise and stand out. We work to develop a strong list, message, and call-to-action. But we can’t know for certain if our offer will resonate
As a kid growing up on the farm, I knew the difference between good quality tools and cheap imitations. Farm equipment was very unforgiving to tools, so the cheap imitations wouldn’t last long. Fast-forward to being an adult living in a suburb of Minneapolis, and I quickly became a fan
Before I begin, I should take a moment to introduce myself. I’m part of the product marketing team for SAS Customer Intelligence. I’ve had the word “marketing” in my title for more than a couple of decades, but still feel like I learn something every day. But then, marketing is
Here is a chain of events I’m sure many of you can relate to: You work hard to acquire an object of value. At some future date you abandon the object. Later, you stumble upon it and ask yourself, How could I have forgotten about this great thing?! I do
Rewind to the summer of 2009. Kings of Leon’s Use Somebody was burning up the charts, Pixar’s Up was collecting a fistful of Academy Award nominations, and SAS’ marketing organization was committing to take our digital marketing efforts to another level. SAS, deeply interested with the challenge of nurturing sas.com
