![Being customer focused really works! Harry & David is a leading purveyor of premium gift baskets of food & beverage.](https://blogs.sas.com/content/customeranalytics/files/2013/10/111-Harry-David.jpg)
We as marketers always try to secure the customer at the center of our universe. We learned this basic truth from early years as marketers but often times we stray from that guiding principal. We get distracted by product development, product innovation, chasing that next shiny object and the buzz we can