“Don’t cry because it’s over. Smile because it happened.” -Dr. Seuss About three months ago, I invited marketers to join me on a journey through the Big Data Archipelago, a collection of 10 islands, each focused on a key big data topic (see island names above). A visit to each
“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill Hurricane Sandy, one of the most destructive hurricanes to hit the eastern United States came ashore in October 2012. Airbnb, an online matchmaker for travel rentals, was one of several organizations that immediately put big data to
“Data is a precious thing and will last longer than the systems themselves.” –Tim Berners-Lee, inventor of the World Wide Web Last year, the International Institute for Analytics (IIA) and SAS published the research report, “Big Data in Big Companies,” written by Tom Davenport and Jill Dyché. For this report, they
Having just gotten three emails in the last month that begin with "Dear Andrea," I can't tell you enough how important the topic of data hygiene is for marketers. I can assure you that addressing a person named John Balla as "Andrea" is the fastest way to get John Balla to disregard your message and
“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale, former Netscape CEO Have you read Tom Davenport’s “Data Scientist: The Sexiest Job of the 21st Century” article in the Harvard Business Review or Jill Dyché’s fun take-off, “Why
The other day I received a letter in the mail. What was in the letter left me feeling depressed. It left me feeling inadequate, unprepared, incapable of mustering the mental and emotional energy to complete it’s request. You see it wasn’t asking me to do something that I’d never done
“Human errors and systems glitches caused nearly two-thirds of data breaches globally in 2012.” - Ponemon Institute and Symantec Nothing has accelerated the proliferation and sharing of personal data more than the internet. Some may disagree, but unless you’re living a technology-free life – by choice or not – then
“Data that is loved tends to survive.” – Kurt Bollacker, data scientist Awhile back, I had the pleasure of traveling to five countries in Europe to participate in a 10-day, SAS-sponsored executive roadshow. Jill Dyché, Vice President of SAS Best Practices, kicked off each event with a discussion on data
Never underestimate the bandwidth of a station wagon full of tapes hurtling down the highway.” – Andrew S. Tanenbaum There’s been a lot of buzz about the Location Isle for several years due to a strong interest in its cloud computing territories – private cloud, public cloud and hybrid cloud. Whereby this
“One does not discover new lands without consenting to lose sight of the shore for a very long time.” - André Gide Ever heard of OpenOffice, Hadoop, Android, Firefox or MySQL? If so, can you identify the common denominator between these software tools and applications? If you answered, “They’re all
