![10 best practices for the marketer’s Big Data Archipelago journey The BigData Archipelago has 10 islands to discover.](https://blogs.sas.com/content/customeranalytics/files/2014/06/BigData_Journey_Full_600_v2.png)
“Don’t cry because it’s over. Smile because it happened.” -Dr. Seuss About three months ago, I invited marketers to join me on a journey through the Big Data Archipelago, a collection of 10 islands, each focused on a key big data topic (see island names above). A visit to each