![60 Minutes got it wrong: data brokers aren’t evil](https://blogs.sas.com/content/customeranalytics/files/2014/09/SDC_MOPS-square.png)
60 Minutes got it wrong: data brokers aren’t evil
Have you heard of About the Data? It’s a website that lets consumers see what personal data’s been collected and is being used to drive the online ads they see and offers they receive. It’s a free service provided by Acxiom, a supplier of marketing data for businesses. Yes, a data broker.