Author

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Global Director, Customer Intelligence

Wilson Raj is the Global Director of Customer Intelligence at SAS. Raj is responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. With twenty years of experience in multiple industries, Raj has built data-driven brand value, engagement, and loyalty through expertise in integrating advertising, digital marketing, social media, multi-channel relationship marketing and public relations. He has led marketing at Fortune Global 500® companies such as Microsoft, Medtronic and Philips. He also advised C-level executives on digital strategy while at award-winning agencies that include Publicis Groupe and WPP-owned agencies—such as VML/Young & Rubicam and Wunderman. Raj is often featured in keynotes and in major media publications such Adweek, CMSWire , CNBC.com, CRM Magazine, InformationWeek, MarketingProfs,, ZDNet, and more. He is also the host of the Reimagine Marketing podcast. Raj holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.

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