Author

Wilson Raj
RSS
Global Director, Customer Intelligence

Wilson Raj is the Global Director of Customer Intelligence at SAS. His responsibilities include collaborating with industry leaders, customers, alliances, sales, marketing and product teams to establish, evolve and evangelize SAS’s growth strategy for analytics-driven marketing capabilities. With twenty years of experience in multiple industries, Raj has built data-driven brand value, engagement, and loyalty through expertise in integrating advertising, digital marketing, social media, multi-channel relationship marketing and public relations. He has held global leadership positions in marketing at Fortune Global 500® companies such as Microsoft, Novell. Medtronic, Philips, Ameritech (now AT&T Midwest). He also advised C-level executives on digital strategy while at Publicis and also at VML and Wunderman—as part of Young & Rubicam Group at WPP. Raj is frequently quoted in global media outlets and major industry publications such as Adweek, CMSWire , CNBC.com, CRM Buyer, DM News , eMarketer, InformationWeek, MarketingProfs,, ZDNet, and more. Raj holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.

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