![Strategy shift: How CMOs are leading data-driven marketing (part 1) American Red Cross's Banafsheh Ghassemi with Teradata's Lisa Arthur at the Argyle CMO Forum in Philadelphia.](https://blogs.sas.com/content/customeranalytics/files/2013/10/Argyle-Philly1.jpg)
Technology has dramatically changed the way people communicate, do business and generally lead their lives. It’s increasingly online, and it’s increasingly mobile. In turn, those technologies have created tons of data-driven marketing opportunities, and it turns out that there are some recurring themes in how CMOs are leading the charge. Big