Alison Bolen is an editor at SAS, where she writes and edits content about analytics and emerging topics. Since starting at SAS in 1999, Alison has edited print publications, Web sites, e-newsletters, customer success stories and blogs. She has a bachelor’s degree in magazine journalism from Ohio University and a master’s degree in technical writing from North Carolina State University.
Chris Brogan. Charlene Li. David Meerman Scott. All on one panel. Streaming live from Vegas Thursday Oct 28 at 11:15 PST. Read the panel summary, From Engagement to Results, and add it to your calendar too. For a short teaser, here's Chris talking to SAS Marketing Director Deb Orton last
With so much focus on new media, social media, blogs and communities at Blogworld in Vegas last week, it was refreshing to hear the panelists on the “PR in a 2.0 World” panel admit that some things haven’t changed. In fact, they said a lot of the strategies that worked
At SAS, when we talk to customers about successful business analytics implementations, we hear a lot about the importance of executive sponsorship, aligning with business goals and continuing to build on your success by tracking and celebrating the successful milestones in your analytics projects. It's no surprise, really, that social
I painstakingly created my official schedule for Blogworld Expo earlier this week and realized half-way through the exercise that almost every session I'm planning to attend is part of the Social Media Business Summit, which, as far as I can tell, is like a conference within a conference. I probably
~ Contributed by Courtney Peters ~ Next week I’ll be attending DMA10 in San Francisco, and I hope to accomplish a couple things while I am there. As a marketing professional, I’m eager to network with others in my field from all types of industries and market segments. I also
"Conversations pertaining to the oil and gas industry right now are toxic, to say the least," says Blake Jackson, Social Media Coordinator for Chesapeake Energy. Blake spoke today at a Ragan communications conference hosted at SAS headquarters in Cary, NC. In an environment where conversations about the energy industry tend
Next week, I'll be part of a blogging panel at the Ragan conference, "The Role of Communications in Creating Best Places to Work." I'm on the panel with colleagues David Biesack, Chris Hemedinger and Becky Graebe, and we'll primarily be talking about our internal blog program on the SAS intranet,
In blog posts, training courses and individual conversations over the past year, I've been challenging SAS employees to post one blog comment a day, every day. It's the kind of simple yet difficult challenge that can change habits and show long-term results. Why should you try it? A few reasons:
Presenter: Bert Dumars (@Bwdumars), Vice President E-Business & Interactive Marketing for Newell Rubbermaid From the program: Bert has worked with many departments through the Newell Rubbgermaid family to help transition social media from an online marketing tool into a company wide platform. Join him as he discusses the challenges and
How are you measuring your social media efforts? Whether you're just getting started or have spent years fine tuning your goals and measurments for social media, you'll learn something below from industry pros Katie Paine, CEO KDPaine & Partners, and Mark Chaves, Director of Media Intelligence, Customer Intelligence Product Marketing
