Once again, SAS is happy to be involved in CRM Evolution 2011 as a Platinum Sponsor. This year, CRM Evolution—the annual event of CRM Media, publisher of DestinationCRM and CRM Magazine—is happening at the New York Hilton, August 8-10.
Last year, our CRM Evolution 2010 sponsorship included two SAS customers, 1-800FLOWERS.com and Wyndham Worldwide, who each shared their experiences driving marketing success using customer analytics. We hosted an exclusive breakfast session with Forrester Analyst Dave Frankland and CRM Media's Editorial Director David Myron. And we also hosted a SAS New York Tweetup & Web Analytics Monday Reception at the Houndstooth Pub.
This year we have an equally exciting lineup to announce. FreshDirect, the online grocer that delivers goodness to NYC metro residences and offices, and Gilt Groupe, the innovative online retailer of luxury goods and services, are each leading sessions on the use of customer analytics to drive marketing. And SAS’ John Bastone is part of ‘The Intelligent Contact Center’ panel discussion with Esteban Kolsky.
Also, Tuesday evening, we're hosting a networking event with complimentary drinks and finger foods at the warm and fun Back Lounge of Faces & Names. Here you can meet your peers and network with Web and Social Media Analytics professionals from SAS Institute.
We hope to see you in New York City! See below for the full details on our CRM Evolution activities.
MONDAY, AUGUST 8 • 5:00PM – 7:00PM • EXHIBIT HALL
Visit SAS at Booth 517 and learn how you can drive profitable revenue. We’ll feature demos spanning our full range of Customer Intelligence solutions. You can talk with our technical pre-sales team about Social Media Analytics, Customer Experience Analytics, Real-Time Decision Manager, Web Analytics, and more.
MONDAY, AUGUST 8 • 2:15PM – 2:35PM • TRACK A104
Customer Focused Sales and Service, presented by Tamara Gruzbarg, Director of Customer Analytics and Research at Gilt Groupe
In this fast-paced presentation, Tamara will explain how her company – which needed a better way to gather, analyze and report customer data – looked to SAS for a powerful, flexible analytics solution that didn't require a large staff and could easily grow with the company.
TUESDAY, AUGUST 9 • 12:30PM – 1:45PM • ATTENDEE LUNCH
Keeping Marketing Fresh with Customer Analytics, presented by Aaron Cano, VP Marketing Planning, Analysis and Operations at FreshDirect
Are you leveraging your customer data to drive your marketing efforts? Join Aaron to learn how FreshDirect is moving their marketing forward with customer analytics.
TUESDAY, AUGUST 9 • 10:00AM – 5:30PM • EXHIBIT HALL
Visit SAS at Booth 517 and learn how you can drive profitable revenue. We’ll feature demos spanning our full range of Customer Intelligence solutions. You can talk with our technical pre-sales team about Social Media Analytics, Customer Experience Analytics, Real-Time Decision Manager, Web Analytics, and more.
TUESDAY, AUGUST 9 • 6:30AM – 9:45PM • FACES & NAMES PUB
Join SAS for fun and networking
SAS is hosting a Web Analytics Wednesday in New York at Faces & Names pub, one of the most popular lounges in the heart of Manhattan’s Times Square. Register to be our guest and enjoy complimentary drinks and finger food while you meet with your peers and network with Web and social media analytics professionals from SAS. You’ll also have the chance to register to win an Apple® iPod nano®. We look forward to seeing you!
Faces & Names (Back Lounge)
159 West 54th Street | New York
212-586-9311
WEDNESDAY, AUGUST 10 • 9:00AM – 9:45PM • TRACK A301
The Intelligent Contact Center, Moderated by Esteban Kolsky, Founder and President – ThinkJar
Are you ready for the contact center of the future? Your marketing team is taking advantage of advances in social media monitoring, which make it possible to understand the influence and sentiment of customers in real time. Rapid predictive analytics calculate customer intent regarding purchase, complaint, or compliment. Technology advances allow for a seamless customer experience; are your teams able to keep up? How do these technologies combine to improve customer experience? Will these technologies morph contact center agents into realtime advocates for the customer or overwhelm them with too much data? Come ready to engage with us in a lively discussion on the role technology will play in driving the future of the intelligent contact center.
WEDNESDAY, AUGUST 10 • 10:00AM – 1:00PM • EXHIBIT HALL
Visit SAS at Booth 517 and learn how you can drive profitable revenue. We’ll feature demos spanning our full range of Customer Intelligence solutions. You can talk with our technical pre-sales team about Social Media Analytics, Customer Experience Analytics, Real-Time Decision Manager, Web Analytics, and more.
