We’re pleased to offer another segment of “The Nuts & Bolts of Social Media,” this time with my esteemed colleague, Justin Huntsman. In this short video, Deb talks to Justin about how he’s integrating social media into his campaigns. During the discussion, Justin provides some great ideas about how to ease social media “onto your docket” and balance traditional marketing with social media marketing.

Some of the most interesting points come from the idea that they key to balancing traditional and social marketing activities is to establish your goals before you start. Related points include:

• As you engage in both traditional and social marketing, if you begin with a goal, you’ll find your efforts align themselves automatically.
• If you don’t begin with a goal, you likely will be making tradeoffs that in retrospect will end up costing you more than you imagined.

Integrating and balancing traditional and social marketing efforts is critical for marketers to be successful today. Justin offers an effective way to approach it by getting yourself to stop thinking of the two worlds as independent responsibilities, and also to think of social media as a means and not an end.

Click on the screen below to tune in – it’s a short interview packed with some good insights.