Last night I went to Social Media Club Triangle, ably organized by my friends Wayne Sutton and Jeff Cohen. The event took place at DSI Comedy Theater in beautiful downtown Carrboro, NC (the Paris of the Piedmont). Zach Ward from DSI took us through some improv exercises, then told us how the same principles can apply to social media. It was fascinating. I was a little apprehensive at first, fearing it was going to be a big stretch, but by the end of the talk I was completely sold.

In addition to running DSI, Zach does corporate facilitation, leads workshops and is a speaker. If you're looking for somebody to come into your company and shake things up a bit and get people in a new frame of mind about communication, Zach's your man.

In this annoyingly shaky video clip (no, I don't carry a tripod with me at all times), Zach talks about the principles of repetition and contrast, and how they're equally important in comedy and social media.