I'll be part of a panel discussion this Thursday, presented by Shift Worldwide. The title is "From Fad to Function: Operationalizing Social Media within Corporations." My fellow panelists and I will be talking about how to take social media beyond the 101-level stuff you probably heard a lot of in 2009, and putting it into practice.

I'll be focusing on the nuts and bolts of getting your company ready to participate in social media. Based on the questions I heard a lot at conferences last year, I hope it will strike the right balance.

For more information about the event and my esteemed co-presenters, check out the Shift Worldwide event page.