A simple technique for improving data accuracy
Dylan Jones says one way to improve data accuracy is to increase the frequency and quality of reality checks.
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Big Data… What it means to you
From time-to-time marketers, journalist, and thought leaders find ways to describe things in a new way. It’s a time-honored tradition guaranteed to attract eyeballs and sell books. Lately there has been a lot of buzz about the Internet of X, a way of describing a uniquely identifiable collection of objects
Valentine’s Day might be romantic, but making money off it requires data driven decision-making
Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to