My previous post made the point that it’s not a matter of whether it is good for you to use samples, but how good the sample you are using is. The comments on that post raised two different, and valid, perspectives about sampling. These viewpoints reflected two different use cases for data,
Last week, as part of an article on how spammers generate comments for blogs, I showed how to generate random messages by using the CATX function in the DATA step. In that example, the strings were scalar quantities, but you can also concatenate vectors of strings in the SAS/IML language.
What if you could rank where you stand versus your industry peers when it comes to how effectively you're making use of your data through analytics? Now you can. Jim Davis, Senior Vice President and Chief Marketing Officer at SAS, outlined an eight-metric test at today’s Premier Business Leadership Series
