With today’s customers able to access rich sources of product and service information – especially pricing data – when they are mobile, retailers are being forced to innovate in the way they capture consumers’ attention. Unfortunately, attention spans are rapidly decreasing to just the few seconds that a user spends
Jared Cohen, President of Jigsaw, formerly Google Ideas, and Chief Advisor to Alphabet Executive Chairman (former Google CEO) Eric Schmidt, presented a very interesting keynote at Analytics Experience this month. In it he mentioned the idea of a ‘digital self’. He explained most people have not one but numerous digital
At SAS, we use terms like “machine learning,” “predictive modeling” and, of course, “analytics” quite a bit in our day-to-day business. Not surprising, given that we're the largest analytical software vendor out there. But have you noticed that these terms are popping up more frequently in news articles and blogs?
