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Waynette Tubbs
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Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

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Big data in small bites

Sigurd Hermansen, from Westat, got his idea for breaking big data into small pieces after watching Jim Goodnight dissect a blade server to show the power high-performance analytics has processing for big data. Goodnight also demonstrated how Visual Analytics Explorer transfers the data from the servers to a workstation and

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