Working both strategically and operationally, Tobias is acknowledged as an inspirer and a senior advisor at SAS within data driven innovation and analytics. He is also a sought after speaker across the whole of EMEA, covering both industry and domain specific events as well as various SAS Forum across the Region. With 17 years’ experience in business analytics, he has always found the power and potential of information in a business environment to be fascinating. He has worked and gained extensive knowledge around topics such as business intelligence, advanced analytics and information management during his career. Combined with strong leadership and communications skills, he has had the privilege to work closely with several customers across the region, in their journeys to become more information driven, contributing to areas such as data governance, data management, process efficiency and technology platforms.
A speaker at a recent major tech event quipped that “they will only call it AI until it is useful”. The point was that AI for the sake of AI is pointless, and can even be counter-productive. As soon as someone conceives and develops an actual use case, they name
