Author

Shelly Goodin
RSS
Social Media Specialist, SAS Publications

Shelly Goodin is SAS Publications' social media marketer and the editor of "SAS Publishing News". She’s worked in the publishing industry for over thirteen years, including seven years at SAS, and enjoys creating opportunities for fans of SAS and JMP software to get to know SAS Publications' many offerings and authors.

Shelly Goodin 0
SAS turns 35 today

So we all know that "35" is the "new 24". Or something like that. In any event, my incredible employer SAS celebrates its 35th anniversary today and has retained its youthful cutting-edge viability while combining it with the wisdom that comes with longevity. And the company culture within SAS reflects

Shelly Goodin 0
SAS Author's Tip: Text Mining in CRM Applications

Would you like to have a clearer understanding of your customers? If so, this week's featured SAS Author's Tip delivers the goods. SAS Press author Randy Collica is a Senior Solutions Architect for SAS and his book CRM Segmentation and Clustering: Using SAS Enterprise Miner contains a lot of how-to

Shelly Goodin 0
Being a Test Audience Participant

While on a recent whirlwind vacation, my husband and I were unexpectedly recruited to participate in a test audience for an upcoming NBC summer series. It was one of the highlights of the trip. It wasn’t the $15 we each earned for an hour of our time and opinions, as

Shelly Goodin 0
SAS Author's Tip: A Typical Clinical Trial Table

This week's featured tip from SAS Press author Jack Shostak should spark the interest of those of you working in the pharmaceutical or clinical trials industries. While I'm not a programmer, myself, Jack's book has been consistently described as being accessible, practical, and helpful for both beginners and advanced SAS

Shelly Goodin 0
Holy batman, there are still bookmobiles

On this morning’s commute, I spotted the first bookmobile that I’ve seen in years. I don’t have children or any reason to actively look for bookmobiles—but was pleasantly surprised to see one. Besides reminding me of long summer days when school was out, the bookmobile was the only way to

Shelly Goodin 0
5 Places to Hang Out with SAS Authors

They’re smart, technically savvy, and accessible. Yes, I am biased but SAS Press authors are a uniquely gifted brain trust for SAS and JMP users. Besides getting to know them from their white papers, books, or author pages—you can interact with them in a variety of places. Here’s a quick

Shelly Goodin 0
What's SAS, green, and read all over?

On St. Patrick’s Day there are green rivers, mugs of green beer, and lots of green outerwear. I’m not sure what percentage of SAS Publishing book covers are green, but it's high. And in all probability for good reason. Besides being the most appealing color to the eye (I didn’t

Shelly Goodin 0
Hug a Book! It's World Book Day

Contributed by SAS Publishing’s Shelly Goodin I’m kind of embarrassed to admit that I just learned yesterday that World Book Day is TODAY, March 3. So I visited the World Book Day Website to find out more. Our book loving friends in Ireland and the United Kingdom apparently launched this

Shelly Goodin 0
There are no bad books. Seriously.

I have read maybe thousands of books over the past few decades. From classics to business books to young adult novels to some genres that shall indefinitely remain unnamed... And while I loathed some of these books, I can't really call any of them "bad." There is an audience for

Shelly Goodin 0
Are We Listening Yet? Tools of Change 2011

Contributed by SAS Publishing's Julie M. Platt, Mary Beth Steinbach, Shelly Goodin, and Sandy Varner Wednesday, February 16 Julie M. Platt TOC ended with a series of presentations that focused in how to get content noticed. In thinking about our authors, their content, and our users, my key takeaways today

Shelly Goodin 0
Tools of Change Conference 2011: The Prequel

Contributed by Mary Beth Steinbach, SAS Press Managing Editor and Shelly Goodin Yesterday four of us from SAS Publishing flew into NY for the 2011 Tools of Change Conference (TOC). For the next two days we'll blog about our experience and striking book trends. (Plus, you can watch TOC keynote

Shelly Goodin 0
SAS Author’s Unique Proposal for Valentine’s Day

It’s no surprise that the coauthors of the latest Wiley and SAS Business Series book The Executive's Guide to Enterprise Social Media Strategy are extremely socially savvy. David B. Thomas and Mike Barlow really know their stuff. It may surprise you, however, that author Thomas has unveiled an enticing new

Shelly Goodin 0
The Latest in Digital Books

Contributed by Sean Gargan, Director of SAS Publishing Julie Platt, Editor-in-Chief of SAS Press Peggy Haas, Manager of Publishing Production and Pre-Media Services Upon returning from the exhilarating Digital Book World 2011 conference—and from being stranded in a New York snowstorm—SAS Publishing’s Sean Gargan, Julie Platt, and Peggy Haas thawed

1 4 5 6 7 8