Sharat Mathur is Senior Vice President and Practice Leader at IRI Strategic Analytics. He is primarily focused on strategic pricing and promotion effectiveness. In this role, he works with clients to define their go-to-market strategy and develop their pricing and trade promotions programs. In doing so, he helps clients develop their analytic capabilities and solutions as well as change their strategy and processes. Mathur holds a Ph.D. in marketing from The University of Iowa, as well as a MBA from the University of Rajasthan, Jaipur, India, where he also graduated with honors with a bachelor’s degree in economics.
The consumer packaged goods (CPG) and Retail industry are going through a period of significant change. Both retailers and manufacturers are struggling to find growth and improve profitability. One strategy is through consolidation - e.g., Kraft-Heinz, Keurig- Dr Pepper Snapple Group on the manufacturer side, as well as Safeway-Albertsons, Ahold-Delhaize,
