Richard Kellett joined SAS in 2003. With a total of 20 years’ experience in the IT industry, and having quickly proven his expertise at SAS through a number of positions in sales and marketing, he secured the role of Director of Marketing in 2010. Richard is passionate about the evolving way companies are leveraging their operational systems, using fact-based decision making to drive sustainable business practices that optimise the triple bottom line – people, profit and planet. As part of his role, Kellett sits on the UK executive board, helping to set business strategy in order to deliver against corporate objectives, and is also part of SAS’ European marketing leadership team, which ensures best practice across the region to consistently drive forward strategic business aims.
Last night's Horizon programme entitled The Age of Big Data (BBC2) highlighted the ongoing explosion of information and how it is transforming the way we interact with the modern world. From predictive policing to mapping the solar system, big data is shaping how organisations understand the environment to make smarter,
