![](https://blogs.sas.com/content/hiddeninsights/files/2021/01/Treating-customers-failry.jpg)
In my position as an independent customer experience expert on the SAS Collaborators Programme, I’ve been delving into the detailed results and findings from its latest piece of CX research: Experience 2030: Has COVID-19 Created a New Kind of Customer? The exercise set out to discover how attitudes have changed,