Author

Mike Gilliland
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Product Marketing Manager

Michael Gilliland is a longtime business forecasting practitioner and formerly a Product Marketing Manager for SAS Forecasting. He is on the Board of Directors of the International Institute of Forecasters, and is Associate Editor of their practitioner journal Foresight: The International Journal of Applied Forecasting. Mike is author of The Business Forecasting Deal (Wiley, 2010) and former editor of the free e-book Forecasting with SAS: Special Collection (SAS Press, 2020). He is principal editor of Business Forecasting: Practical Problems and Solutions (Wiley, 2015) and Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning (Wiley, 2021). In 2017 Mike received the Institute of Business Forecasting's Lifetime Achievement Award. In 2021 his paper "FVA: A Reality Check on Forecasting Practices" was inducted into the Foresight Hall of Fame. Mike initiated The Business Forecasting Deal blog in 2009 to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

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The jewels of forecasting at Analytics2012

Leaving Las Vegas Prince Harry, who recently gambled away a handful of the royal family jewels during a high-stakes billiards game, doesn't have to be the only person to leave Las Vegas with some important lessons learned. You can, too, by attending the Analytics2012 conference at Caesar's Palace, October 8-9. Learnings

Mike Gilliland 0
The horticultural argument for SKU rationalization

Uncontrolled product proliferation can have bad consequences, and these are well recognized. There is certainly extra cost and complexity in managing more SKUs (rather than fewer SKUs). And it is unlikely that each new offering adds entirely incremental volume. Instead, the increased product overlap just leads to increased self-cannibalization. We

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