Marnie Davey is an expert in digital marketing strategy, management and execution. Since joining SAS in 2009, she has worked with country marketing teams across the region to lead digital marketing initiatives and social media programs across the Information Management, Risk and Customer Intelligence disciplines. Marnie has over 15 years’ experience in global website management, campaign planning and implementation and content marketing. She has an undergraduate degree in Internet Theory and postgraduate qualifications in Technology Management and Internet Marketing & Communications. Follow me on Twitter
Recently I had the privilege of hearing Nathan Falkenborg, Head of Consulting & Analytics, North Asia at Visa speak at the SAS Executive Forum in Singapore. Nathan has also spoken at SAS Premier Business Leadership Series where he talked about how the analytics guy won over the marketers at Visa.
At the recent SAS Forum Singapore (where we also heard from DBS Bank and their analytical transformation journey), Grace Tang, the Director, Customer Experience Assurance at SingTel talked in depth about the telco’s need to do things differently in the consumer operations space. Operating in a complex environment involving smartphones,
