Author

Leonora Gouveia
RSS
Sr. Business Solutions Manager

Leonora Gouveia has over 15 years of experience working as a Martech Consultant within Banking, Retail, B2B & Telco industries. More recently before joining SAS she worked closely with Media and Marketing teams at Dunnhumby where she learned a lot about retail and advertising propositions. She is passionate about problem-solving and helping companies to successfully engage with their customers. Mother of two daughters, she has a busy agenda but still can find some time to exercise, try a DIY project, read or watch series after they are in bed.

Customer Intelligence | Fraud & Security Intelligence
Leonora Gouveia 0
Transforming customer experience: How security and personalization create trust for customers

We all know by now that customer experience (CX) is pivotal to any organization's success. Providing seamless, secure, personalized interactions across all customer touchpoints can be transformative. To achieve this, organizations must move beyond siloed functions such as fraud detection and credit risk management, integrating these critical areas with broader

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English
Banking
Analytics
Leonora Gouveia 0
5 ways retail media networks can maximize revenue and personalization for retailers and brands

Retailers are always looking for ways to maximize customer interactions and develop new revenue opportunities, particularly in the face of social and economic challenges. Retail media networks (RMNs) have recently emerged as an attractive investment option for retailers and brands or consumer packaged goods (CPG) companies. Retail media refers to

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English