Hi, I'm John Balla - I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I held a number of marketing roles at SAS as Content Strategist, Industry Field Marketing and as Go-to-Marketing Lead for our Customer Intelligence Solutions. I like to find and share content and experiences that open doors, answer questions, and sometimes challenge assumptions so better questions can be asked. Outside of work I am an avid downhill snow skier, hiker and beach enthusiast. I stay busy with my family, volunteering for civic causes, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and get by with passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.
Ante el riesgo de simplificar en exceso, considero que la Inteligencia Artificial (IA) es lo que se vuelve posible después que se ha adoptado totalmente el uso de la analítica y es posible tener mayor audacia sobre cómo utilizarlo para tomar mejores decisiones. Sus modelos mejoran, sus predicciones son más
At the risk of oversimplifying, I think of artificial intelligence as what becomes possible after you’ve fully embraced analytics and you’re starting to get bolder about how to use it. Your models are getting better, your predictions are more accurate, your results are stronger and over all, confidence grows in
