Dr. Iain Brown is the Head of Data Science for Northern Europe and an Adjunct Professor of Marketing Data Science at the University of Southampton, renowned for his extensive expertise in AI and machine learning across various sectors. He is the author of "Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers," which consolidates his deep knowledge in leveraging data science for marketing effectiveness. An accomplished speaker and leader, Dr. Brown continues to shape the future of data-driven strategies and innovation in data science education and application.
The more information they have to learn from, the better. Naturally, this will not allow you to predict global pandemics or financial collapses.
While Brexit has distracted us for the past few years, a far more subtle but important revolution has been happening right under our noses. Artificial intelligence (AI) has become a crucial part of our day-to-day. Self-learning machines are embedded in services or devices used by three-quarters of global consumers. And
It is becoming more and more apparent that social media is a gold mine of unstructured data that is just waiting to be analysed so that the nuggets can be extracted. At SAS Global Forum, I was particularly impressed with the diversified use of sentiment analysis and the exploration that
