David C. Smith is Influencer Relations Manager for SAS UK and Ireland. He’s based in Marlow, just west of London. Follow him on Twitter at @davidsmith4324.
When I arrived for a training course with the name, "Powerful storytelling for tech," I was surprised to discover that most of the attendees worked in sales, rather than the marketing and communications crowd I'd been expecting. They were all there to learn how best to engage prospects – how
Despite many experts touting 2016 as a significant year for innovation, IT is still chaotic, with many teams stuck in an old world. Organisations are implementing countless digital and data projects in an attempt to improve business models and streamline processes. Sadly, these rarely reflect any kind of coherent company-wide IT
We recently met up with Paul Bennett, a member of the GB Rowing Team and current World Champion, and Laurie Miles, Head of Analytics for SAS UK & Ireland, who has been analyzing the team's data. They chatted about data, the life and mind of an elite sportsman, and uncovered some
England’s shambolic early exit from the Cricket World Cup has stirred up a hornet’s nest about the team’s supposed over-reliance on data. In the aftermath of their defeat to Bangladesh, coach Peter Moores said: ‘We thought 275 (runs) was chaseable. We’ll have to look at the data.’ It prompted outrage from
Katherine Grainger paid a heart-felt tribute to the support staff who have been a pivotal part of her success in her opening speech ahead of last month’s World Sport Science and Medicine conference. The event was hosted in the UK jointly by British Rowing and FISA, the international rowing federation. “My career
What if you could rank where you stand versus your industry peers when it comes to how effectively you're making use of your data through analytics? Now you can. Jim Davis, Senior Vice President and Chief Marketing Officer at SAS, outlined an eight-metric test at today’s Premier Business Leadership Series
