Author

Charlie Chase
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Executive Industry Consultant/Trusted Advisor, SAS Retail/CPG Global Practice

Charles Chase is the executive industry consultant and trusted advisor for the SAS Retail/CPG global practice. He is the author of Next Generation Demand Management: People, Process, Analytics and Technology, author of Demand-Driven Forecasting: A Structured Approach to Forecasting, and co-author of Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation, as well as over 50 articles in several business journals on demand forecasting and planning, supply chain management, and market response modeling. His latest book is Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy. To learn more, please see his Author page.

Advanced Analytics | Analytics | Artificial Intelligence | Machine Learning
Charlie Chase 0
Is short-term demand sensing a key component of your digital supply chain transformation?

Depending on who you talk to, you'll get varying definitions and opinions regarding demand sensing. Anything from sensing short-range replenishment based on sales orders, to the manual blending of point-of-sales (POS) data and shipments. But a key component for retailers and CPG companies is accurately forecasting short-term consumer demand to

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English
AgTech | Manufacturing | Retail
Advanced Analytics | Analytics | Artificial Intelligence | Machine Learning
Charlie Chase 0
Rapid demand response forecasting helps retailers adapt during COVID-19

Rapid demand response forecasting techniques are forecasting processes that can incorporate key information quickly enough to act upon in real time by agile supply chains.   Retailers and consumer goods suppliers are urgently trying to determine how changes in consumer behavior will affect their regions, channels, categories, brands and products during

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English
Manufacturing | Retail
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