Charles Chase is the executive industry consultant and trusted advisor for the SAS Retail/CPG global practice. He is the author of Next Generation Demand Management: People, Process, Analytics and Technology, author of Demand-Driven Forecasting: A Structured Approach to Forecasting, and co-author of Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation, as well as over 50 articles in several business journals on demand forecasting and planning, supply chain management, and market response modeling. His latest book is Consumption-Based Forecasting and Planning: Predicting Changing Demand Patterns in the New Digital Economy. To learn more, please see his Author page.
Demand management concepts are now over 30 years old. The first use of the term "demand management" surfaced in the commercial sector in the late 1980s and early 1990s. Before that, the focus was on a more siloed approach to demand forecasting and planning that was manual and used simple
Thanks to COVID-19, companies have experienced how challenging it can be to plan and maneuver their supply chains around an unforeseen disruption. While the pandemic was a once-in-a-lifetime event (we hope), the unfortunate truth is that less severe events have overwhelmed or undermined demand and supply planning in the past
What if you had a technology solution that creates a real-time link between the customer demand signal and what's happening on the ground? What if plans that are being steered centrally could finally be connected to every shipping lane, while simultaneously, creating cost saving carrier adjustments? The first-of-its kind integration
