![](https://blogs.sas.com/content/hiddeninsights/files/2023/06/1208979593.jpg)
Amidst the ever-evolving retail industry landscape, marked by unprecedented challenges, one burning question emerges: What does it take to be a game changer in the face of disruption? Earlier this year, I was pleased to present the SAS Customer Experience “Game Changer Award” at the Retail Week Awards in London.