Andreas is Director Customer Intelligence Solutions at SAS. He is managing an organization of marketing experts and system architects, providing deep domain expertise in analytical marketing and customer experience to global clients, driving business value by focusing on customer centricity, analytical marketing and strategic execution.
There is a growing group of customers who want to use digital channels. They are also prepared to give businesses more information.
The pandemic has done more to drive consumer adoption of online channels than any digital transformation initiative – but companies should be careful what they wish for. 2020 has been a difficult year for everyone, and as the coronavirus continues to impact lives, health and the economy, it would be
SAS study (i.p. w. Harvard Business Review, Accenture, Intel) to learn more about how companies are enhancing their business.
