Ana Domingo is a Martech and CX Advisor at SAS & Professor at EUDE Business School. From customer data management to omni-channel AI driven experiences, she helps organizations to deliver trustworthy communications with special attention on Mkt operations efficiency and forecast accuracy of ROMI. She is a Postgraduate Engineer in BI and Data Analytics and holds a Master's degree in Product and Service Design. Previous to SAS, Ana has worked on defining and implementing 360º Customer Communication Strategies through Marketing and CRM technologies for large companies in Pharma, Automotive and Services sector.
¿Cómo pueden las marcas mantenerse al tanto de lo que están haciendo sus clientes? Informes como el ‘Deloitte’s Digital Media Trends 2023’ son cruciales. En él se pone de manifiesto las diferencias que hay entre generaciones, además de ofrecer una serie de consejos para medios de comunicación y marcas. Estas
