Author

Amy Dyson
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Amy Dyson is a member of the Thought Leadership, Editorial and Content team. She writes and edits marketing collateral, such as white papers, e-books and blogs.

Customer Intelligence
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The power of personalization elevates the customer experience

Personalization has become the cornerstone of the customer journey. It’s the difference between a one-size-fits-all approach and a tailored experience that resonates on a personal level. These three organizations are mastering the art of delivering exceptional customer experiences with SAS® Customer Intelligence 360. The Nature Conservancy: Improving donor communications The