Amanda leads strategy development and execution for integrated marketing programs focused on key initiatives at SAS. Her experience spans more than 12 years of marketing program management, digital campaign strategy, and content planning for contract research and life sciences companies. In the office, you’ll find Amanda doing what she does best – organizing and communicating. With a strong mix of project management and strategic marketing skills, she’s looking at the big picture to create and execute campaigns that generate results. She has a passion for writing, a need for order and the willingness to bring a group of people together to accomplish a goal on time and on budget. Outside of the office, you’ll find a woman with Southern roots that’s always on-the-go with her family. She’s passionate about community outreach and orphan advocacy, cheering on her alma mater under cloudless skies of Carolina blue and spending time outdoors. She enjoys travel, running, cooking and a glass of wine on the porch in the evenings. Amanda holds a bachelor of arts in journalism and mass communication from the University of North Carolina at Chapel Hill and is a certified Project Management Professional (PMP).
“The most successful life sciences companies will be the ones that can convince their customers – patients, health care professionals, government authorities and health plans – that new treatments are the most effective and provide true value compared with alternatives.” Jamie Powers, DrPH, Principal Consultant and Practice Lead, SAS Health
For health and life sciences organizations, discussions about big data include gaining value from that data in the form of real-world evidence. Consider for a moment the amount of healthcare data that exists today thanks to the adoption of electronic health records. Then think about the future with data from
