Alena Tsishchanka is an Insurance Practice Leader for SAS in EMEA. She works with customers and partners to analyze business processes, understand trends and issues and introduce innovative business analytics solutions. In particular, Alena provides functional and technical advice on how analytics applications could deliver real business value to customers in the insurance industry. One of her key goals is to create mutually beneficial customer connections and to establish collaborations across geographies.
Alena caught up with Pedro Peleja, Technology Transformation Director at Una Seguros, to talk about digital transformation.
As companhias de seguros enfrentam diferentes exigências por parte dos clientes e num cenário cada vez mais fraturante e competitivo. Na verdade, elas precisam de ser capazes de usar os dados e o conhecimento, de forma rápida e eficaz, para se manterem na linha da frente. Durante a crise do
