The author of The Analytical Marketer, Adele empowers her employees with data and analytics to grow revenues and optimize customer interactions. Her 30 years of marketing leadership feed her passion for connecting with customers on their own terms. Currently, Adele is VP, Global Demand Generation and Customer Experience Marketing at Splunk. Before that, she led marketing strategy and go-to-market programs for SAS. Her responsibilities spanned field and digital marketing, demand generation and marketing sciences, as well as retention and event marketing. She oversaw digital investments in advertising, content, search and social media.
At SAS, we've worked hard to transform ourselves into an analytical marketing organization. And it's an ongoing journey. As new tools and data sources appear, we'll continue to grow, change and improve. As the leader of this effort, I wish there had been a how-to guide available when we started
