Waynette Tubbs
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Editor, Marketing Editorial

+Waynette Tubbs is the Editor of the Risk Management Knowledge Exchange at SAS, Managing Editor of sascom Magazine and Editor of the SAS Tech Report. Tubbs has developed a comprehensive portfolio of strategic business and marketing communications during her career spanning 15 years of magazine, marketing and agency work.

Recent Posts

3 of 30: Tricks for reducing CPU time

Do you remember when CPU time was a high-priced commodity? "Today, if you are any good at what you do, the constrained resource is you," ... Read More

Taking business intelligence mobile

In today's fast-paced, jam-packed work day, many people answer email and read reports after business hours. And more and more, they're doing those things on ... Read More

Text mining: Understand what your customers are saying

According to research, less than half of an organization's data is structured data; nearly 80 percent is unstructured data that may come from social media, ... Read More

Closing the distance using SAS® Enterprise BI

Managers, boards of directors, executives - everyone needs up-to-date information for decision making. And today that often means they need it in real-time. James Beaver ... Read More

Friday's Innovation Inspiration - Visualization lets them 'see' the data

Were you at SAS Global Forum last spring? Dr. Goodnight sat down at a computer console and personally demonstrated the cool things that SAS® Visual ... Read More

New SAS text analytics community

I'm happy to announce a new SAS text analytics community (online forum)! The community is a centralized location for everyone using SAS text analytics, including ... Read More

Friday's Innovation Inspiration - Recycle, reuse

This technical case study by Faisal Dosani, Royal Bank of Canada; Lisa Eckler, Lisa Eckler Consulting Inc.; and Marje Fecht, Prowerk Consulting Ltd.,  discusses the ... Read More

Friday's Innovation Inspiration - Efficient credit scoring

The traditional methods of making credit decisions relied mostly on human judgment; those have been replaced by methods that use statistical models. Today, statistical models ... Read More

Friday's Innovation Inspiration - Social network analysis and automation

Big data seemed like all of the other marketing hype that we hear. But as the months have gone by, it seems clear that everyone ... Read More

Friday's Innovation Inspiration - Version control

Anything that you do manually leaves the door open for error; this is especially true for your file system.  Aside from that, automated processes are ... Read More