Using customer intelligence to increase your bottom line

Customer intelligence (CI) is critical for companies today. It can help you stay ahead of your competitors by giving you the right information to attract customers. Dr. Christophe Muse can teach you how to adopt new analytical and data-mining techniques for advanced customer intelligence applications. I interviewed Dr. Muse at […]

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An inside look at Analytics 2014

Last year’s keynote Will Hakes said it best, "If I don't attend this conference, I'm actually falling behind." That’s because the Analytics Conference series is a place where you can learn about the latest tools and tricks to help you improve your analytics – and your business. This year the […]

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Analytics 2013 Orlando – that’s a wrap!

The Analytics Conference series wrapped its last event of the year in Orlando and, as promised, there was plenty to take in during the two-day event. Now what? You can watch all the highlights, including full keynotes, on demand! Among the keynote presenters this year, SAS CEO Dr. Jim Goodnight […]

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How analytics is taking over business

I had the chance to interview Natalie Kortum and Jack Chen of Dell at the Analytics 2013 conference in Orlando about how analytics is taking over business today and in the future. They both think we’ll see some big changes in the next five years. One of the most interesting […]

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Saving lives in the emergency dept. with analytics and forecasting

Reacting to the demand in the rapidly changing environment of an emergency department can be a major challenge. Frequent mismatches between patient need and the health care professionals available to provide that care can result in significant human and financial costs. Analytics 2013 Orlando presenters, Kevin Armstrong of Vanderbilt University […]

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How companies can benefit from econometrics

Econometrics is all about explaining the “why” for companies. For example, companies may want to know, “why are my customers leaving?” so they can win them back. Ken Sanford of SAS, known as the econometrics evangelist, is presenting at Analytics 2013 on how companies are using econometrics to make better […]

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Educating the next generation of analytics professionals

There’s a lot of talk about the gap between the demand for analytics talent and the short supply. Jennifer Priestley of Kennesaw State led a panel at Analytics 2013 to discuss how universities are minding the gap. I caught up with her to ask what schools need to be doing […]

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Does winning a national championship boost enrollment?

We all want our favorite football team to bring home a national championship, but does winning that title score a touchdown when it comes to enrollment? The University of Alabama disputes this myth with a historical timeline of events that have shaped the class more than games on the gridiron. […]

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SAS Certification tips from Analytics 2013 Orlando

Another benefit of attending the Analytics conference is the SAS Training and SAS Certification exams offered before and after the conference. We interviewed an attendee who just finished the exam for his SAS Certified Predictive Modeler using SAS Enterprise Miner 7 credential. Here’s his advice for people interested in SAS Certifications. […]

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Get the most out of Analytics 2013 Orlando

It’s almost here! The Analytics 2013 conference kicks off next week in Orlando. Around 1,000 analytics professionals from around the world will be attending to learn, network and even have some fun. Many of our speakers attend the conference year after year, so we asked some of them to share […]

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