In my last post, I promised to lift the lid on British etiquette in time for your visit to the Analytics conference. Well, I’m going to be a bit more specific and focus my insight on London Etiquette, primarily, Greetings and Tube Etiquette. Greetings Around the world, we greet people [...]

This year we’re holding the first of our Analytics Series conferences in London, right by Waterloo Station.   Not too far from the hotel is the Florence Nightingale Museum.   Most of us (at least in Britain) know her well from school as ‘the Lady with the Lamp’.  Florence Nightingale is most [...]

Summer in the City: The Analytics Conference in London This year, we’re holding the Analytics conference first in London (June 19-20, Park Plaza Westminster Bridge) and then in Orlando (October 21-22, The Peabody Orlando). It’s a great opportunity to hear how the world’s top analysts are putting analytics to work to solve [...]

The Analytics conference wrapped up another successful year. One of the last things I did in Las Vegas was decompress with some colleagues at the Bacchanal buffet at Caesar’s Palace. It is, in a word, Bacchanal. Now back to the meat of the conference. The keynote from William Hakes was [...]

All of us here at SAS are finally recovering from Analytics 2012 in Las Vegas. Just like the atmosphere in Vegas, there was so much stimulation happening in the two-day event that it was hard to take it all in. That’s why we decided to give you a sampling of [...]

From the pyramids of ancient Egypt, through the classical architecture of Greece and Rome, to the elegance of 19th century Paris; Las Vegas takes the best from history and brings it into one place.  In the same way, Analytics 2012 has brought the best minds in analytics together for two [...]

If you’re a marketing professional it doesn’t get much better than Andy Pulkstenis’ talk at Analytics 2012. Do You Know or Do You Think You Know: Creating a Testing Culture at State Farm documented the value of implementing experimental design into your marketing efforts. During the talk, Pulkstenis outlined the [...]

Here’s a quick update from the Analytics 2012 conference. I’ve seen lots of interesting talks. Frank Travisano and Hongsen Zhou from Chubb presented some of their work incorporating association rules into predictive models. The approach was fresh, using the confidence statistics from a market basket analysis as inputs to a logistic regression [...]