Three tips for data-driven marketing from the Las Vegas Sands

Rom Hendler is a firm believer in managing marketing with analytics. “Creative marketing campaigns are important, but the nuts and bolts of great marketing are driven by analytics and a tight alignment between the chief marketing officer and the chief information officer,” says Hendler. In his previous job as the […]

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Cybercrimes and data breaches – the new normal?

Want to know how much the Target and Home Depot cyberattacks cost those companies? According to Forbes, the price tag for data breach expenses ran $146 million for Target and is estimated at $62 million for Home Depot. Even financial institutions, once thought better protected, are reporting massive security breaches, […]

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Coming soon: The Internet of Cars

Today’s self-parking cars are a marvel, but that’s nothing compared to what’s just around the corner: Autonomous vehicles that can taxi you efficiently around a city, onboard navigation systems that warn of bad drivers or traffic jams nearby and offer safer, quicker alternative routes; trucks that haul commerce safely and […]

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Building blocks for business breakthroughs

A new global study -- “The Analytics Mandate” -- from MIT Sloan Management Review and SAS revealed that culture is the most important factor in achieving success with analytics. The research also points out that the talents that organizations acquire contribute to and shape internal culture. The managers surveyed in […]

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How does your organisation rate in the 8-metric analytics test?

What if you could rank where you stand versus your industry peers when it comes to how effectively you're making use of your data through analytics? Now you can. Jim Davis, Senior Vice President and Chief Marketing Officer at SAS, outlined an eight-metric test at today’s Premier Business Leadership Series […]

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Big data: What the hellabyte?

According to entrepreneur Gilad Elbaz, “The world is one big data problem.” And as a big data researcher and writer, Andrew McAfee is staking his career on it. McAfee spoke to a crowd of business and industry executives at The Premier Business Leadership Series in Orlando, FL, to put the topic […]

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The Series: Eclectic event for senior executives

Developing long-term, trusted business relationships doesn’t just happen.  At the most senior levels, business takes place face-to-face.  It’s about making true connections, sharing ideas, and connecting with the right people.  The Premier Business Leadership Series (PBLS) offers just such an opportunity, a chance for business executives to build connections with […]

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Social media analytics – Hearing the new generation of voters

If, like me, you have children who are old enough to vote, you may have noticed what I have noticed. They’re different. They seem permanently connected to their friends via social media, rarely watch the news or read a paper, and they have many transient interests that seem to follow […]

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Malcolm Gladwell: Incompetence annoys, overconfidence terrifies

Malcolm Gladwell, writer for The New Yorker  and the best-selling author of Blink and The Tipping Point, delivered an excellent closing speech at the Premier Business Leadership Series in Amsterdam, with his cautionary tale on the possible effects of having "perfect information." The bestselling author talked about the dangers of expert failure, and the […]

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Happy customers, happy staff, happy shareholders: It can be done

By rights, Steve McGivern, should be a worried man. As the National Forecasting, Roster & Planning Manager at British Gas Services, he has an impossible job: accurately predicting how many service engineers British Gas needs to service and repair millions of domestic boilers during any given week, even while the weather […]

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