Rom Hendler is a firm believer in managing marketing with analytics. “Creative marketing campaigns are important, but the nuts and bolts of great marketing are driven by analytics and a tight alignment between the chief marketing officer and the chief information officer,” says Hendler. In his previous job as the
Want to know how much the Target and Home Depot cyberattacks cost those companies? According to Forbes, the price tag for data breach expenses ran $146 million for Target and is estimated at $62 million for Home Depot. Even financial institutions, once thought better protected, are reporting massive security breaches,
Today’s self-parking cars are a marvel, but that’s nothing compared to what’s just around the corner: Autonomous vehicles that can taxi you efficiently around a city, onboard navigation systems that warn of bad drivers or traffic jams nearby and offer safer, quicker alternative routes; trucks that haul commerce safely and
A new global study -- “The Analytics Mandate” -- from MIT Sloan Management Review and SAS revealed that culture is the most important factor in achieving success with analytics. The research also points out that the talents that organizations acquire contribute to and shape internal culture. The managers surveyed in
What if you could rank where you stand versus your industry peers when it comes to how effectively you're making use of your data through analytics? Now you can. Jim Davis, Senior Vice President and Chief Marketing Officer at SAS, outlined an eight-metric test at today’s Premier Business Leadership Series
