Two decades after becoming part of the global software industry, Patrick is still fascinated and passionate about how software solutions improve business effectiveness, foster innovation and enhance everyday life. Today he has the privilege of leading one of the most energetic marketing teams across EMEA as SAS contributes world class analytics to drive success for our customers. As a vocal advocate of the digital economy and how it fundamentally transforms enterprise roles in the 21st century, Patrick is an enthusiastic contributor to the global transformation movement. In May 2014 he accepted a two-year mandate in the Board of AmCham EU, serving as Chair of the Operations Group.
Digital transformation is the buzzword that simply will not go away. But are we taking its name in vain? It is easy to jump on a bandwagon and start to use terms like transformation without really thinking about whether we are doing so correctly, or whether another word, like “iteration”
Marketing has changed tremendously in the last few years, both organizationally, as a function, and the types of activity involved. Peter Hinssen, in The Network Always Wins, suggested that marketing is now a matter of influencing the network of information that has the customer at its heart. This means, in
The unfolding digital economy is delivering on its promises, from deliveries by drones within the hour to selective monitoring of the elderly to provide professional care in the comfort of their home. With these higher service levels come the associated trauma of disruption for those in the delivery process. The
At a time when ‘fake news’ has acquired its own presence on Wikipedia, it is worth reflecting a little on something more fundamental - the difference between facts and opinions. One of the most critical points to keep in mind when reviewing a plan, or a performance report, is to
Over the past 10 weeks, our experts have been in conversation with Internet of Things (IoT) deployment leads to understand critical success factors and challenges. One major finding stands out. Over and over again, we heard the same message: projects are at risk because of a shortage of data science
The world economic forum at Davos two weeks ago declared the Internet of Things is here and proceeded to agonize over the potential perils of the Fourth Industrial Revolution. There was recognition that whilst digital transformation will create a better world, there are significant challenges such as changes to investment
