As the best of the best golfers converge in Pinehurst, NC at the US Open Golf Tournament, it seems only natural to relate golfing to marketing optimization. I assure you this is not a stretch - please read on. You see, everything in life is an optimization problem that must be
Experiencing a major sporting event in person is a hard-to-describe experience for a fan. When your team is winning, a feeling of euphoria rolls through the stadium or arena. I have hugged and high-fived complete strangers when a game-winning shot goes in or someone scores a game-winning touchdown in the
I have always loved watching the Olympic games for so many reasons. To begin with, the Opening Ceremonies with the pageantry of the parade of nations is unparalleled. For me, that means pride at cheering my parents’ Brazil and Hungary teams, then the USA team, of course. Then there are
Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it started by getting a better understanding of its fans. MLS wanted to reach out to fans with personalized information that
Hello, everyone! I’m excited to be part of this great blog and share a few of my ideas. A little about me – I’m a marketer at heart, passionate about strategy, creativity, branding and analytics. I love discovering marketing lessons by examining things around me. At SAS, I’m a marketing
17 days ago, I posted Olympic inspiration for marketers and in it I shared a few good lessons for marketers from the Games. With a long-term focus, discipline, results orientation and teamwork, all sorts of victories are possible - for both athletes and marketers. Those same lessons have been validated
The opening ceremonies for the 2012 summer Olympic Games in London, England are about to start and I could not be more thrilled. The Olympics are the pinnacle in the world of sports and the opening ceremonies are a phenomenal opportunity for people all over the world to burst with pride as
