Few of us can have missed the scenes of frantic shoppers searching for that ultimate bargain on Black Friday. This is something fairly new in the UK, having originated in the United States to refer to the Friday following Thanksgiving Day. Legend has it that ‘black’ refers to the first day of the
Tag: research
Black Friday lessons from both sides of the Atlantic
Marketing survey shows budgets & focus shifting towards interactive marketing
What channels do marketers think are important? Which do they think are good? What new technologies are they focused on? And how are they getting to grips with Social Media? This was the theme of a webinar I participated in last week, hosted by Marketing Week (the leading marketing publication
Thoughts on the Forrester Wave and campaign management
In my view of things, as a (semi) professional in software product marketing focused on the needs of direct marketers, with the possible exception of “CRM”, there may be no term more abstract, than that of “campaign management”. Seriously. I help market and sell campaign management software, yet very few