Neuromarketing - creepy relationship management...or just what the doctor ordered?

John Bastone
John Bastone|February 17, 2012

Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like [...]

Post a Comment

Taxonomies, Tone and Tweets

Allison Hines|April 13, 2011

By analyzing and organizing taxonomies and tones within social media channels, organizations can better know how to directly market to online customers, says SAS Media Intelligence Director Mark Chaves at SAS Global Forum. Mark said the influence of social media on the consumer-buying process is stronger than ever. More than [...]

Post a Comment

How to handle negativity online

Alison Bolen
Alison Bolen|October 7, 2010

“Conversations pertaining to the oil and gas industry right now are toxic, to say the least,” says Blake Jackson, Social Media Coordinator for Chesapeake Energy. Blake spoke today at a Ragan communications conference hosted at SAS headquarters in Cary, NC. In an environment where conversations about the energy industry tend [...]

Post a Comment

Who cares about social media? Should you?

Diane Lennox
Diane Lennox|September 21, 2010

My colleague at SAS, @WaynetteTubbs, is editor of our technical e-newsletter and the Risk Management Knowledge Exchange. Waynette made a great point in this week’s SAS Tech Report that helps us move away from the echo chamber that is social media. We spend a lot of time talking to social [...]

Post a Comment

8 practical tips for social media measurement

Alison Bolen
Alison Bolen|August 11, 2010

How are you measuring your social media efforts? Whether you’re just getting started or have spent years fine tuning your goals and measurments for social media, you’ll learn something below from industry pros Katie Paine, CEO KDPaine & Partners, and Mark Chaves, Director of Media Intelligence, Customer Intelligence Product Marketing [...]

Post a Comment

When your "social media problem" isn't really about social media

David B. Thomas|July 23, 2010

Cisco just released one of those big reports that is bound to get everybody all aflutter. The Cisco 2010 Midyear Security Report is subtitled, “The impact of global security threats and trends on the enterprise.” No points for guessing that I jumped straight to the social media section, after seeing [...]

Post a Comment

It’s time to stop complaining about “social media experts”

David B. Thomas|June 25, 2010

I just saw a tweet from someone attacking “self-declared social media gurus.” This has been going on for a long time, to the point where people who have some professional relationship to social media would probably rather be called a shoplifter than an expert. It’s gotten a little out of [...]

Post a Comment

Location-based services are still missing the mark for me

David B. Thomas|June 24, 2010

At South by Southwest this year, people were talking about location-based services like Foursquare and Gowalla as the next big thing, the same way Twitter was discussed there in the past. Location-based services let you check in at a place from your mobile device, and people who you have let [...]

Post a Comment

Join me at the New Marketing Experience in Chicago. I've got my own discount code!

David B. Thomas|June 23, 2010

New Marketing Labs does a great job with their conferences of distilling the essential information into easily understood chunks that you can take home and start, um… chunking with right away. One of the first social media conferences I attended was their Inbound Marketing Summit in San Francisco, way back [...]

Post a Comment

RaganCisco: What’s Next? Social Media Trends for Corporations with Jeremiah Owyang

David B. Thomas|June 11, 2010

Jeremiah Owyang led off the second day of the Ragan Cisco Social Media Summit with a talk entitled What’s Next? Social Media Trends for Corporations. I’ve seen Jeremiah speak before and I’m always impressed with the clarity of his vision. Here are my notes from his talk this morning. Jeremiah [...]

Post a Comment