Taxonomies, Tone and Tweets

By analyzing and organizing taxonomies and tones within social media channels, organizations can better know how to directly market to online customers, says SAS Media Intelligence Director Mark Chaves at SAS Global Forum. Mark said the influence of social media on the consumer-buying process is stronger than ever. More than […]

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How to handle negativity online

"Conversations pertaining to the oil and gas industry right now are toxic, to say the least," says Blake Jackson, Social Media Coordinator for Chesapeake Energy. Blake spoke today at a Ragan communications conference hosted at SAS headquarters in Cary, NC. In an environment where conversations about the energy industry tend […]

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Who cares about social media? Should you?

My colleague at SAS, @WaynetteTubbs, is editor of our technical e-newsletter and the Risk Management Knowledge Exchange. Waynette made a great point in this week’s SAS Tech Report that helps us move away from the echo chamber that is social media. We spend a lot of time talking to social […]

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It’s time to stop complaining about “social media experts”

I just saw a tweet from someone attacking “self-declared social media gurus.” This has been going on for a long time, to the point where people who have some professional relationship to social media would probably rather be called a shoplifter than an expert. It’s gotten a little out of […]

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Location-based services are still missing the mark for me

At South by Southwest this year, people were talking about location-based services like Foursquare and Gowalla as the next big thing, the same way Twitter was discussed there in the past. Location-based services let you check in at a place from your mobile device, and people who you have let […]

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Join me at the New Marketing Experience in Chicago. I've got my own discount code!

New Marketing Labs does a great job with their conferences of distilling the essential information into easily understood chunks that you can take home and start, um... chunking with right away. One of the first social media conferences I attended was their Inbound Marketing Summit in San Francisco, way back […]

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RaganCisco: Brands Breaking Boundaries - presentation by Michael Brito of Edelman Digital

Michael Brito from Edelman Digital talked this morning at the Ragan Cisco Social Media Summit on the topic of “Brands Breaking Boundaries.” Michael came to Edelman from Intel and understands the issues that corporate social media communicators face. Michael, by the way, is a great guy and one of the […]

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Integrating social media into your overall strategy: my presentation at the Ragan event at Cisco

This week I'll be heading to Cisco in San Jose for the Social Media Summit, put on by Ragan Communications. I'm excited to be attending and even more so to be presenting. I attended a Ragan event at SAS about two years ago, before I took on the Social Media […]

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Does your company suffer from Outside Expert Syndrome?

I was in a meeting this morning with some of SAS’ most active social media marketers: a solid group of smart folks who understand the value of social media and are integrating social into their campaigns in practical, measurable ways that add real value. It’s always an exhilirating discussion. We’re […]

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Have you left a comment on this blog in the last week?

Our SAS blogs are getting hit hard with what I can only describe as contextual spam, or maybe intelligent spam. I've heard several other people mention it lately, including Chris Brogan in a post called "Thoughtful Blog Spammers Welcome." Basically, the comments are relevant to the content of the post […]

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