By analyzing and organizing taxonomies and tones within social media channels, organizations can better know how to directly market to online customers, says SAS Media Intelligence Director Mark Chaves at SAS Global Forum. Mark said the influence of social media on the consumer-buying process is stronger than ever. More than [...]
About this blogWelcome to Customer Analytics, a blog for anyone who is looking for ways to improve the business of marketing and communicating with customers.
We strive to prompt new thinking in the way you tackle customer-related business issues. And we hope to inspire the use of analytics for everything from multi-level marketing to social media campaigns. Follow us here and on Twitter at @SAS_CI, or check out the Twitter hashtag #sasci.
I’m John Balla, Editor of the Customer Analytics blog and Senior Marketing Specialist in Customer Intelligence. Read more about me here.
Tagsanalytics b2b best practices big data blogging Blogging Tips chris brogan content marketing customer analytics customer experience analytics customer intelligence customer segmentation customer service database marketing digital marketing DMA driving profitable growth enterprise events facebook healthcare Ideas & Trends internal alignment katie paine leadership lead nurturing marketing marketing analytics marketing automation marketing optimization marketingprofs mobile nuts & bolts premier business leadership series real-time decisioning relevance retail sas global forum executive conference social media social media analytics strategy sxsw twitter video web analytics
Subscribe to this blog