The five keys to content-powered marketing

Content plays a critical multifaceted role in marketing today - simultaneously beckoning and informing your customers at any given time. Content imparts details, stirs emotions and sways decisions. And when created and promoted correctly,  content fuels a sales funnel whose narrow end points to the shangri-la of closed sales and happy customers. And […]

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Marketing and the fiscal cliff

A colossal man-made storm known as “the fiscal cliff” looms on the horizon of the United States economy.  Much attention has been paid to the political wrangling behind this situation in Washington, while Congress seems oblivious to unanimity among economists that large-scale abrupt austerity measures like this “fiscal cliff” generate more harm […]

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3 key qualities for the evolving role of the CMO

Hi everyone! I am Jim Hiepler-Hartwig, the newest member of the SAS Customer Intelligence marketing team, and I am happy to be a new contributor to this blog. In previous roles, I've held positions in both sales and marketing, and much of my focus in the last few years has been on manufacturing and consumer […]

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Pervasive positive impact - can your solution do that?

This final post in the series on how marketing solutions will fill a role in the organization of the future focuses on the idea of pervasive positive impact. Previously, we've examimed the first two elements of customer intelligence (CI) or integrated marketing management (IMM) solutions that will serve you well into the future - profitability and […]

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Increase productivity - can your solution do that?

 This is the third in a series of four posts that focus on how marketing solutions can help marketing fulfill its role in the organization. In the first post, I outlined the three specific functions for the solutions to fulfill - to drive profitability, to increase productivity, and to be […]

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Drive profitability - can your solution do that?

This is the second in a series of four posts that focus on how marketing solutions can help marketing fulfill lits role in the organization. In the first post, I outlined the three specific functions for the solutions to fulfill, being to drive profitability, to increase productivity, and to be pervasive.  This […]

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Revenue, profit and loss leaders – caveat emptor!

For those that didn’t study Latin or law, caveat emptor quite simply means “buyer beware”. David Reibstein, the William Stewart Woodside Professor, Professor of Marketing at Wharton Business School and author of “Marketing Metrics: 50+ Measures Every Manager Should Master” says that marketers chase growth, but few get very specific […]

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Marketing best practices: how to do more with less

For the last three years, doing more with less has been a constant rallying call that one could argue has become the new normal within business. Within the realms of the marketing department, it means generating the same or higher revenues from smaller budgets; fewer staff to execute the same […]

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How to succeed at marketing in Asia

We asked David Chong, an SVP of marketing at a leading Malaysian Bank to talk to us about where they are focused today and tomorrow. There may be lots of data out there, and ever increasing forms of technology to tame and mine that data, but according to David, banks […]

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Is Facebook a challenge or an opportunity?

According to Warren Murray, Facebook is an opportunity. Warren is the head of business decision support at eBucks, South Africa’s leading multi-partner rewards program. More people have Twitter and Facebook accounts. More people are following others.  Warren sees these channels becoming more of a marketplace, reducing the reliance on the […]

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