Tag: driving profitable growth

Customer Intelligence
John Balla 0
The five keys to content-powered marketing

Content plays a critical multifaceted role in marketing today - simultaneously beckoning and informing your customers at any given time. Content imparts details, stirs emotions and sways decisions. And when created and promoted correctly,  content fuels a sales funnel whose narrow end points to the shangri-la of closed sales and happy customers. And

Customer Intelligence
John Balla 0
Marketing and the fiscal cliff

A colossal man-made storm known as “the fiscal cliff” looms on the horizon of the United States economy.  Much attention has been paid to the political wrangling behind this situation in Washington, while Congress seems oblivious to unanimity among economists that large-scale abrupt austerity measures like this “fiscal cliff” generate more harm

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