How blogging helps me as a marketer

I started this blog over 4 years ago as a way to give our customers a dynamic source of useful information, and also to help connect the dots for them between the business problems they face and the value propositions of our Customer Intelligence solutions. Along the way, I think I've become […]

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Top ten ways to increase page views on your next blog post

We have a few hundred bloggers here at SAS, and people are always asking me about how to increase page views to their posts. I'm going to give you my top ten answers to that question below, but first I have to give you "the page view caveat," which goes […]

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Anatomy of a spam comment

This is the cross-post of a funny and informative post written for an internal SAS blog by my colleague and blogger extraordinare Chris Hemedinger. For those of you not familiar with "spam," it's a scourge of electronic media that shows up in blog comments among other places - placed with the intention of gaining better […]

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Ten content ideas for your next product launch

The number one rule about product launch blogging is to never blog about your product launch. Take that, Fight Club! And yet, most marketers are expected to write multiple blog posts in conjunction with a launch. How do the smart marketers do it? They talk about the issues and share their […]

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5 keys to successful real-time blogging

As you might expect, blogging is a lot like many other skills – you have to work at it over time before you start to see improvements. Blogging does not at all come naturally to me, so it’s a personal goal of mine to keep working at it until I […]

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How to get a dozen comments on your next B2B blog post

Let's start with a true/false quiz: True or False: Nobody comments on B2B blog posts. True or False: Quality blog posts will always generate comments on their own without promotion. True or False: Using your personal contact list to draw commenters to your blog is cheating. True or False: The only […]

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Four ways to approach a blog editorial calendar

Most bloggers start thinking about blog editorial calendars from a planning perspective. You want to make sure you have enough content to keep the blog updated somewhat regularly, and you want to make sure you are publishing content that your audience needs, without overlooking any of your prioritized topic areas […]

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How to develop a blog strategy that supports your business goals

Before I can even talk about blog strategy, I have to admit that I am not naturally a strategic thinker. I am rumored to be organized and slightly more analytical than your average writer, but I am first and foremost a creative, right-brained thinker. This means my immediate reaction when […]

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A day in the life of a corporate blogger

Is there even such a thing as a typical day anymore? We travel. We write. We tweet. We meet. We code. We coach. We manage. We lead. We all go in so many different directions, that it's hard to really picture a normal day the way you might quaintly envision […]

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Talking about internal blogs and external blogs

Next week, I'll be part of a blogging panel at the Ragan conference, "The Role of Communications in Creating Best Places to Work." I'm on the panel with colleagues David Biesack, Chris Hemedinger and Becky Graebe, and we'll primarily be talking about our internal blog program on the SAS intranet, […]

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