How to get a dozen comments on your next B2B blog post

Alison Bolen
Alison Bolen|December 14, 2011

Let’s start with a true/false quiz: True or False: Nobody comments on B2B blog posts. True or False: Quality blog posts will always generate comments on their own without promotion. True or False: Using your personal contact list to draw commenters to your blog is cheating. True or False: The only [...]

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Four ways to approach a blog editorial calendar

Alison Bolen
Alison Bolen|November 1, 2011

Most bloggers start thinking about blog editorial calendars from a planning perspective. You want to make sure you have enough content to keep the blog updated somewhat regularly, and you want to make sure you are publishing content that your audience needs, without overlooking any of your prioritized topic areas [...]

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How to develop a blog strategy that supports your business goals

Alison Bolen
Alison Bolen|October 5, 2011

Before I can even talk about blog strategy, I have to admit that I am not naturally a strategic thinker. I am rumored to be organized and slightly more analytical than your average writer, but I am first and foremost a creative, right-brained thinker. This means my immediate reaction when [...]

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A day in the life of a corporate blogger

Alison Bolen
Alison Bolen|May 6, 2011

Is there even such a thing as a typical day anymore? We travel. We write. We tweet. We meet. We code. We coach. We manage. We lead. We all go in so many different directions, that it’s hard to really picture a normal day the way you might quaintly envision [...]

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Talking about internal blogs and external blogs

Alison Bolen
Alison Bolen|September 29, 2010

Next week, I’ll be part of a blogging panel at the Ragan conference, “The Role of Communications in Creating Best Places to Work.” I’m on the panel with colleagues David Biesack, Chris Hemedinger and Becky Graebe, and we’ll primarily be talking about our internal blog program on the SAS intranet, [...]

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Top 6 reasons to start a company blog

Alison Bolen
Alison Bolen|July 8, 2010

If you need a quick, simple elevator pitch for why your company should have a blog, don’t miss the post Corporate Blogs: How’s Your Elevator Pitch These Days? from Conversation Agent, which includes elevator pitches from popular social media pros. If you’d like a longer explanation for why blogs matter [...]

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Great tips on the blogging process from Chris Brogan

David B. Thomas|June 28, 2010

Chris Brogan is a well-known social media speaker and consultant. You may have seen him in the “Nuts and Bolts of Social Media” series interviews he did with Deb Orton. (Scroll down past the clip of the goofy-looking guy in glasses.) He’s also an amazingly prolific blogger, sometimes posting several [...]

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Blogging tips coming your way

Alison Bolen
Alison Bolen|April 27, 2010

Hi, I’m Alison. I’ve been blogging at the sascom voices blog for the past few years and recently moved into a new role as editor of blogs and social content for SAS. Right now, I’m focusing a lot of my time on developing our blogging program and coaching SAS employees [...]

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Chris Brogan talks about the future of the blog

David B. Thomas|January 22, 2010

Chris and I talked about how some people are moving away from blogs toward tools like Posterous. What’s the long term impact? Are blogs still important? tags: blogging, chris brogan, Ideas & Trends, posterous, sas, social media

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Business Blogging: Tips and Case Studies

David B. Thomas|October 22, 2009

My notes from the Business Blogging: Tips and Case Studies panel at MarketingProfs Digital Marketing Mixer. Panelists: Mike Volpe, @mvolpe Charlie King, @CharlieKingGolf Ilya Mirman, @IlyaMirman Mike: Smaller companies can get a lot of leverage out of inbound marketing. The amount of money you have no longer dictates how many [...]

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