Failing fast...one tiny cookie at a time

Back in 2007, the NY Times published an article about “The Google Way.” The premise behind the Google Way is to give engineers 20% of their time to spend on new company related ideas and projects that interest them. For a while this became the management strategy du jour as […]

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Marketing analytics for attribution modeling

Marketing attribution has been a hot topic for marketers as long as we’ve had marketing. Everybody talks about it, few really know how to do it, and everyone thinks everyone else is doing it - so everyone claims they’re doing it. This may be different where you are, but what I've seen here in […]

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The Magic Johnson way to marketing success

Earvin “Magic” Johnson  is very large in stature and even larger in personality. He is often remembered as a professional basketball star and is now making his mark in the business world in a characteristically large-sized way.  And Magic just loves to prove people wrong – especially if they tell him […]

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George Blankenship on doing the impossible

Word-of-mouth references and first-person accounts are usually the best way to get the “real deal” on something. It’s how you can get unfiltered information that’s almost as good as having the experience first hand. With that idea in mind, I was more than pleased to hear George Blankenship share his […]

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Set your compass to positivity for best results

I like to be reminded from time to time that having a positive attitude has so many better outcomes than the opposite approach. Some people try to make the case that focusing on positive outcomes actually drives positive outcomes, which sounds idealistic, but I think there's some truth to that idea. […]

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New HBR report reveals six ways to improve customer experience

Customer experience management is not a new concept, but it garners a lot of attention for one very good reason - it really matters. As typical consumers now have greater access to goods, services and information than ever before, it's never been more critical to differentiate. And for business models more complex […]

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Want to lead more effectively? Follow Pope Francis’ example

I just read another headline about Pope Francis doing something controversial and it struck me how effectively he’s been able to lead the Catholic Church in just over a year. Without question, he exercises leadership by virtue of his position, but most of his actions hold valuable leadership lessons for […]

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Why was your marketing campaign successful?

Knowing if your campaign is successful and why is not as easy as it seems. Even in ideal conditions, there are plenty of factors beyond your control, such as competitive action, sales investments, product quality, and customer-specific issues. Digital channels have added layers of complexity, while also providing the means for […]

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Workplace culture as a core value statement

Today's announcement of SAS once again being named a Best Place to Work is a point of pride for our company. It's our 17th year in a row on this esteemed list and 11th time in the top 10. I can attest that the recognition is well-deserved, and our workplace culture is more than […]

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Value creation is key to marketing's future

When you value something, it’s worthwhile. It’s desirable, important or useful. An activity that’s worthwhile is one that creates value in some way, and therefore should be safeguarded. That’s the premise behind a landmark study commissioned by the DMA's Data-Driven Marketing Institute called, The Value of Data: Consequences for Insight, […]

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