Want to lead more effectively? Follow Pope Francis’ example

I just read another headline about Pope Francis doing something controversial and it struck me how effectively he’s been able to lead the Catholic Church in just over a year. Without question, he exercises leadership by virtue of his position, but most of his actions hold valuable leadership lessons for […]

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Why was your marketing campaign successful?

Knowing if your campaign is successful and why is not as easy as it seems. Even in ideal conditions, there are plenty of factors beyond your control, such as competitive action, sales investments, product quality, and customer-specific issues. Digital channels have added layers of complexity, while also providing the means for […]

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Workplace culture as a core value statement

Today's announcement of SAS once again being named a Best Place to Work is a point of pride for our company. It's our 17th year in a row on this esteemed list and 11th time in the top 10. I can attest that the recognition is well-deserved, and our workplace culture is more than […]

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Value creation is key to marketing's future

When you value something, it’s worthwhile. It’s desirable, important or useful. An activity that’s worthwhile is one that creates value in some way, and therefore should be safeguarded. That’s the premise behind a landmark study commissioned by the DMA's Data-Driven Marketing Institute called, The Value of Data: Consequences for Insight, […]

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Why marketing should speak data - the language of business

Sir Terry Leahy speaks with the clarity and purpose of someone used to speaking the language of data. When he was CEO of global retail giant Tesco, he presided over an organization that became the UK’s biggest retailer and enjoyed sustained robust growth - more than 10% annually over 20 […]

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3 ways to retain top talent

Considering the large investment every organization makes in people, the impact of hiring and retaining talent can’t be overstated. With the pace of change facing most marketing organizations, what I see specifically is the need to find and retain people that are innovative, agile and anything but complacent. A tall order? […]

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10 tips to avoid talking at your audience

How do you feel when someone is talking at you? It's not quite the same as someone talking to you, is it? When someone talks to you, they might be using your language or even matching your rhythm. By contrast, someone talking at you seems like they're more interested in what they want to say and less on what you want to […]

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Want to be leading edge? Lead your edge.

So many companies today describe themselves as "leading edge," or they strive to achieve excellence or market leadership. And we all have our own ideas of companies that are leading edge, as well as the companies that may once have been market leaders and for any number of reasons have […]

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Let customers show you how to improve your marketing

Marketing success in today's digital world requires a mix of art and science that involves both data-driven decision making and intuitive creativity to show how to improve your marketing. While marketing analytics have enabled the "scientific" side of marketing to evolve, it's also become apparent that creative thinkers working with the analytics are equally important. […]

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Marketers can take a better approach to big data

In my quest to address the opportunity of big data for marketers, I've had a chance to collaborate recently with Tamara Dull, a colleague who's an expert in this field and who is also super-creative. Perfect for marketing, right? Well, she developed a concept she calls "The Big Data Archipelago," […]

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