Three M's to improve marketing: measure, match and mobile

Dwight Mouton
Dwight Mouton|May 17, 2013

Hello!  As a new contributor to this blog, I’d like to introduce myself.  My name is Dwight Mouton and yes that’s a French last name.  I’m orginally from the heart of Cajun country, Lafayette, Lousiana.  I’ve been in marketing related roles since I earned my bachelor’s degree from the University [...]

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Happy Mother’s Day: advice for marketers from moms.

John Balla
John Balla|May 12, 2013

Today is the day we celebrate Mother’s Day in the United States. So, in honor of Mother’s Day, I decided to crowdsource as much motherly advice as possible to provide useful inspiration for marketers. The inspiration hit me late on Friday afternoon and I’m so pleased to have a big [...]

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B2B engagement supports overall marketing success at Coca-Cola

Jim Hiepler-Hartwig
Jim Hiepler-Hartwig|April 25, 2013

Springtime…Baseball…Hot Dogs…Peanuts…Coke…  I remember growing up on the south side of Chicago watching my beloved Chicago White Sox play at the old Comisky Park.  My father would take me to a few games during the summer and I would remember the refreshment vendor walking up the aisle saying “Things go better [...]

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Top ten ways to increase page views on your next blog post

Alison Bolen
Alison Bolen|April 24, 2013

We have a few hundred bloggers here at SAS, and people are always asking me about how to increase page views to their posts. I’m going to give you my top ten answers to that question below, but first I have to give you “the page view caveat,” which goes [...]

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The business value of being a best place to work

John Balla
John Balla|January 16, 2013

Being named to the Top 100 of the Fortune Best Places to Work list is a highly coveted honor that SAS has enjoyed for 16 years in a row.  In order to be considered for this annual ranking, candidate companies have to answer a comprehensive set of questions that really [...]

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Five big themes for marketing at DMA 2012

John Balla
John Balla|October 19, 2012

Standing in my own crosshairs as my own target market means that almost all work that I do can be a learning opportunity, and going to DMA2012 was certainly a biggie. What I saw and experienced at the show reaffirmed the idea that it’s never been more exciting to be [...]

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How to market in the tech titan era

John Balla
John Balla|October 12, 2012

Over the last decade, five companies have emerged with the potential to aggressively reshape the landscape of multiple industries – and to change life as we know it. They are the “Tech Titans:” Amazon, Apple, eBay , Facebook and Google. Collectively, these five companies are worth more than a trillion dollars. Their [...]

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Social media marketing...what you really should be measuring

Meg Crawford
Meg Crawford|July 17, 2012

Welcome back to the jaw-dropping discussion on what really matters in your social media strategy.  Harkening back to Katie Paine’s amazing presentation at the recent SAS Government Executive summit, there are six steps to measuring what really matters in a social media campaign: Define the expected goals.  If you were climbing [...]

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Blending the art and science of marketing at Best Buy

John Balla
John Balla|June 15, 2012

I had a chance to attend a moderated panel discussion at the last SAS Global Forum Executive Conference with executives from Best Buy, Seminole Gaming and Office Depot, and each speaker offered their own unique story about how applied customer analytics makes a difference in marketing. I captured some key points in previous [...]

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Marketing best practices: how to do more with less

Jonathan Hornby
Jonathan Hornby|June 6, 2012

For the last three years, doing more with less has been a constant rallying call that one could argue has become the new normal within business. Within the realms of the marketing department, it means generating the same or higher revenues from smaller budgets; fewer staff to execute the same [...]

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