Banking segmentation and the Super Bowl

As a new contributor to SAS’ Customer Analytics blog, let me introduce myself. I’m a SAS field marketer focused on integrated campaigns, digital strategy and the marketing investment for Financial Services in the US. As a marketer, I always take an interest in the Super Bowl commercials.  The $3.5M spent [...]

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Feeling good about the work we do

How do marketers help to fight terrorism? Today I experienced one way…run a top-notch conference that allows private sector banks, law enforcement and regulatory agencies to come together and collaborate with an objective to stop Terrorism Financing. Just two days before the anniversary of the largest terrorist attack on US [...]

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Banking is not about credit and risk. It's about people.

Here’s something you don’t expect to hear from a banking executive: “The best thing that happened is the financial crisis.” Of course, Tonny Rabjerg is not your standard banking executive. He’s the Vice President of CRM Systems at Danske Bank. “I know the financial crisis is not good for the [...]

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