When was the last time you looked at your own company’s website? I mean, REALLY looked at it? And by that I mean, looked at it from the eyes of someone that knows nothing about your company. Try to do that every so often – it will give you an
For marketing analysts, one of the beautiful things about digital advertising is it’s “trackability.” Every interaction on the web generates a piece of data, so in theory, you know where and when your ad was seen, who clicked on it, and any subsequent conversion. But what if the online advertisements
The ability to manage cross channel customer interactions is no doubt a critical part of business strategies. Business strategies that focus on continually improving customer loyalty, constantly reducing marketing costs, and always communicating consistently and efficiently with customers will always rely on managing cross channel customer interactions effectively. In order
