Jonathan Moran is responsible for global marketing activities for SAS’ marketing solutions. He has more than 20 years of marketing technology and customer analytics industry experience. Jonathan has designed, developed and implemented analytical software solutions that helped Fortune 500 customers solve unique analytics business issues.
Back in 2001, when I started working in the enterprise marketing software business, customer relationship management or CRM was seen as the cure all from a sales and marketing perspective. “If only we could more quickly send direct mailers offering a buy one, get one video rental, we could corner the
There's no doubt that artificial intelligence (AI) is here and is rapidly gaining the attention of brands large and small. As I talk to customers and prospects, they are interested in understanding how AI and its subcomponents (cognitive computing, machine learning, or even deep learning) are being woven into various
Just last weekend, I was considering buying a new camera lens. I already had a few brands in mind, so I looked online at their websites to learn more about their product information. I was able to conduct a comparison on different brands and lenses to narrow down to a
Martech is moving fast - pulling in other segments of technology as it pushes forward into 2016. We are well on the way to 2020 - where WalkerInfo predicts that customer experience will be the primary differentiator for consumers over the traditional four P's of marketing (product, place, price and promotion).
Digital marketing analytics has evolved over nearly two decades, per Gartner, and has beginnings with Web analytics developed to analyze server logs. Much has changed and a broader digital marketing analytics ecosystem has evolved into its own right, so Gartner saw the need to evaluate providers of digital marketing analytics solutions. In their inaugural Magic Quadrant for
As mass marketing becomes less common and effective, we get closer and closer to the ideal of the “segmentation of one,” which involves high degrees of personalization. In that environment, businesses must be able to market to customers at an individual level to remain competitive and relevant. However, without customer analytics technologies --
In just five or so short years, we have all seen social media as a channel grow up right before our eyes. It's no longer that infant that everyone was afraid to touch or be around - it's now that fun kid that people want to engage with. Some may
Our customers are networked - they connect with people, places and things that matter to them. That concept and understanding what to do about it holds the key to how organizations can improve customer experiences. It's a matter of networking your organization, so making it more agile, more enabled and
Collecting and counting points in order to reach a threshold - and ultimately receive some sort of reward - these are the loyalty programs we know of today. Recently I have read a lot about how brands are looking to overhaul their loyalty programs - to reach more customers and
The topic of Marketing Accountability is very hot right now. Also known as Marketing Measurement or Marketing Attribution, it looks at how brands can demonstrate the value of the marketing programs they put in place and execute. In order to demonstrate this value, organizations often use software or programs that are
