Jonathan Moran
Jonathan Moran RSS
Senior Product Marketing Manager

Senior Product Marketing Manager focusing on the SAS Customer Intelligence Solutions. Over 10 years experience in the Customer Intelligence industry. Very interested in the rise of social, the profitability of customers, and best practice retention strategies. Love talking sports, family, and music!

Recent Posts

What's in a name – Marketing Analytics.

Jonathan Moran|March 7, 201312380
In the first post in this series, we discussed how there are a number of terms that describe how organizations manage their customer engagements: customer ... Read More

What's in a name – Integrated Marketing Management.

Jonathan Moran|March 6, 20139380
In two previous posts, we have investigated the terms customer intelligence and customer analytics in more detail. We continue on our journey today by defining ... Read More

What's in a name – Customer Analytics.

Jonathan Moran|March 5, 201310250
In the first post in this series, I introduced the collection of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, ... Read More

What's in a name – Customer Intelligence

Jonathan Moran|March 4, 201316582
As mentioned in my previous post, there are a number of terms that describe how organizations manage their customer engagements: customer intelligence, customer analytics, integrated ... Read More

What's in a name – landmarks on the software landscape

Jonathan Moran|December 12, 2012750614
In today’s fast paced marketing software industry, sorting through terms and naming conventions can be quite a confusing task. Often times – in an attempt ... Read More

High-performance in marketing – the so what.

Jonathan Moran|October 10, 201217030
The challenge of "big data" is well recognized as multi-faceted in terms of its Volume, Variety and Velocity, and SAS has had a roughly 35-year ... Read More

The customer experience equation - solved by SAS.

Jonathan Moran|September 17, 201213040
The ability to manage cross channel customer interactions is no doubt a critical part of business strategies. Business strategies that focus on continually improving customer ... Read More

Pervasive positive impact - can your solution do that?

Jonathan Moran|August 10, 201211230
This final post in the series on how marketing solutions will fill a role in the organization of the future focuses on the idea of pervasive ... Read More

Increase productivity - can your solution do that?

Jonathan Moran|August 8, 201212311
 This is the third in a series of four posts that focus on how marketing solutions can help marketing fulfill its role in the organization. ... Read More

Drive profitability - can your solution do that?

Jonathan Moran|August 2, 201217473
This is the second in a series of four posts that focus on how marketing solutions can help marketing fulfill lits role in the organization. In the ... Read More